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Web hosting articles
Why Does My Company
Need a Web Site?
Businesses
looking
to
establish
a web
presence
do so
for many
reasons.
The most
obvious
is to
market
their
goods or
services
to a
wider
clientele.
Other
reasons
include
the
desire
to get
product
information
to
customers
and to
keep
customers
updated
with the
latest
news and
information.
Establishing
a web
site
immediately
gives a
company
a global
presence,
and
allows
potential
customers
to see
what
products
are
available
at any
time of
the day
or
night.
If the
web site
is
equipped
with a
shopping
cart
then
orders
can be
taken
and
payments
processed
without
any need
for
human
intervention.
Large
savings
can be
made by
not
needing
a
traditional
customer
service
call
center
for
order-taking,
with the
added
benefit
that
orders
may be
taken at
any
time.
Another
benefit
for the
company
is that
this
global
presence
can
often be
achieved
with
little
or no
advertising
expenditure.
If the
web site
is
designed
in a way
that
will
ensure a
good
ranking
with
search
engines,
then the
site
will not
need to
be
marketed
extensively.
Even if
a
company
has no
wish to
get
involved
with
ecommerce,
a web
site can
still be
a
valuable
resource.
It is
far more
economical
for a
business
to post
details
and
images
of its
products
on a web
site
than to
have a
full
color
catalog
printed
and
distributed,
especially
if their
product
range
changes
frequently.
A
printed
catalog
may even
be
outdated
before
it
reaches
the
customer,
whereas
a web
site can
be
updated
at will,
ensuring
that all
clients
have
access
to
current
information
and
pricing.
Where
once it
was
common
for
products
to come
packaged
with
large
user
guides,
nowadays
more and
more
products
come
with
just a
slim
“Quick
Start
Guide”.
For the
full
User
Guide,
the
customer
must
visit
the
company
web
site,
where
the
guide is
available,
commonly
as a PDF
file. As
with the
product
catalogs
mentioned
above,
the
savings
made
here may
be
significant.
These
are only
some of
the more
obvious
reasons
why a
business
nowadays
needs to
establish
a web
site.
However,
don’t
take my
word for
it. You
know
your
business
better
than I
do, so
take a
minute
to think
how your
company
could
potentially
benefit
from
having
its own
web
site.
Then
take
another
minute
and
think
how your
competitors
could
potentially
benefit
by your
company
not
having a
web
site.
Convinced?
I
thought
so. |